Performance Optimization Your checkout moves at this speed? Time for some tuning.
We measure where your Magento shop loses time and fix what costs revenue first. No rebuild, and no mandatory theme switch.
The usual suspects
A shop is rarely slow everywhere. Almost always in the same few places.
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A full page cache that misses
One wrong cookie or a block without a cache tag, and Varnish rebuilds every category page in PHP.
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Extensions with side effects
An observer on every request or one database query per product in the list. Third-party modules are a common brake.
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Indexers that never rest
When every import triggers a full reindex, the shop waits for the database.
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Too much JavaScript
Tracking, sliders and chat widgets load before the content and delay the first click.
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Full-size images
Product photos loading on a phone at full print resolution.
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Real-time B2B prices
Customer prices and custom catalogs make caching harder. Solvable, but only with a plan.
How we work
Measure first. Then tune.
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Measure
Core Web Vitals from real visits, plus profiling of server, database and caches.
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Prioritize
The pages that make money come first: category, product, cart, checkout.
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Fix
In small steps, each one measurable. Nothing gets rebuilt just because it can be.
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Keep it fast
Monitoring and a load test before the next campaign or Black Friday.
What we hold ourselves to
- < 2.5 s LCP: until the main content is visible
- < 200 ms INP: until the page reacts to a click
- < 200 ms TTFB: until the server responds
LCP and INP are the thresholds at which Google rates a page as good. The TTFB limit is our own, stricter standard.
Straight talk
You don’t need a new shop. Most of the time, anyway.
The biggest brakes almost always sit in configuration, caching and individual modules. If a new frontend really is necessary, we’ll tell you, with reasons.
When headless is worth it