Review analysis One star says little. The sentence behind it says everything.
We analyse reviews from your shop and marketplaces by topic: what customers praise, what annoys them, and for which product. That turns into concrete changes to the product page, packaging or shipping.
“Battery lasts forever, keyboard feels good. But the colour looks nothing like the pictures, and shipping took a week.”
- Battery praised
- Keyboard praised
- Colour differs from the pictures
- Shipping too slow
Two of the three complaints have nothing to do with the product.
What reviews contain
Average ratings hide the actual cause.
-
Wrong expectations
Colour, size or contents do not match pictures and text. That can be fixed on the product page.
-
Logistics, not product
Frustration about shipping and packaging pulls the rating down although the product is fine.
-
Spot product faults early
When complaints about one component pile up, you see it within weeks, not only in the returns statistics.
-
Questions before buying
Whatever surprised buyers after the purchase belongs in the product description or FAQ beforehand.
How it works
From text to a task.
-
Collect
Reviews from shop and marketplaces, detect language, remove duplicates.
-
Break down
Split each review into topics like battery, fit or delivery and rate each topic positive or negative.
-
Group
Summarise recurring criticism per product. If something suddenly piles up, you get an alert.
-
Change and check
Adjust product text, images or FAQ and measure whether the criticism goes down afterwards.
What comes out
The result is a task. Not another dashboard.
-
For the shop
Which product pages create wrong expectations and what is missing there.
-
For purchasing and suppliers
Which products have recurring quality problems, with quotes as evidence.
-
For logistics
Where shipping or packaging pulls ratings down, separated from the product.
Honestly
Only a few reviews? Then read them yourself.
Worth it if
- you have more reviews than anyone can read regularly,
- you sell on several marketplaces in several languages,
- returns or bad ratings are rising and nobody knows why.
Probably not if
- there are only a handful of reviews per product,
- nobody has time to act on the results.
In B2B there are often few public reviews. Support tickets, return reasons or sales notes can be analysed the same way.
One star. Lots of shouting. We find out what’s really behind it.
We read your reviews and tell you which three things to change first.
