Intent, synonyms and jargon
Match how buyers describe a job, even when the catalog uses a different technical term.
AI site search
We connect both. Hybrid search understands natural-language intent without losing exact SKUs, technical terms, customer-specific catalogs or business rules.
What changes
The model assists interpretation. Your catalog, permissions and ranking rules remain authoritative.
Match how buyers describe a job, even when the catalog uses a different technical term.
SKU, model and manufacturer-number queries keep the precision of keyword search.
Optional summaries can cite the product data and documents used to form the answer.
Clicks, carts and orders inform tuning without silently overriding commercial rules.
Reference architecture
We avoid a black-box search replacement. Each stage has a clear job and a measurable output.
Normalize products, attributes, documents and domain vocabulary.
Combine semantic candidates with exact keyword and SKU matches.
Apply catalog, customer-group, price and availability rules.
Blend relevance, business priorities and observed behavior.
Only the permitted slice proceeds to retrieval and answer generation.
B2B governance
The safest result is the one the model never receives. We filter source data before generation so restricted products and commercial terms remain restricted.
Proof, not promises
A baseline keeps the project honest and shows whether search quality moves buyer behavior.
Where are buyers leaving with no viable result?
Are the right products actually near the top?
Does better discovery lead to useful commercial action?